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Unfortunately, when photos were restored, many of the conversations that began on "Love is Blind" day stopped cold.
"It was like we'd turned on the bright lights at the bar at midnight," Rudder wrote.
The study found that users who saw more positive content would post more positive updates, and users who saw more negative content would end up posting more negative updates.
The study was attempting to determine whether or not emotional states could be transmitted without face-to face interaction.
But, at the same time, widespread skepticism rose too.
Since Ok Cupid published their data in support of not smiling in pics, the tip has been quoted as gospel truth on dating advice blogs, PUA podcasts, dozens of dating subreddits, forums, everywhere.
Better yet, don’t smile and look away from the camera.
This tip originated on the Ok Cupid’s Ok Trends blog in January 2010.
In one test, the site hid profile photos, in another it hid profile text, and in the final test it deliberately altered compatibility ratings among users.
The studies were designed to examine how users really evaluate potential matches, and determine which aspects of a profile have the greatest effect on how users view those matches.
Finally, we used Photofeeler attractiveness ratings to gauge the success of the various photo types (smiling, not smiling, eye contact, no eye contact). our own: Ok Cupid’s data said that not smiling and not making eye contact was better. They didn’t have to “fear” anything because, in all likelihood, they first ran their numbers with these populations included.