Humor dating sites
Last year, Nick Paumgarten wrote an interesting article for The New Yorker that detailed the rise of online dating and the effects it’s had on web culture.What struck me most were some of the eye-opening statistics he shared about the size and popularity of the industry, beginning with the fact that fee-based dating sites have become, collectively, a billion-dollar industry — that “one in six new marriages is the result of meetings on Internet dating site.” What’s more, online dating is now the third most common way for people to meet.Today, the team is launching Nerve Dating in San Francisco, with plans to continue rolling out across the U. The main thrust of Nerve’s bi-costal dating service is to create a platform that “celebrates individual voices,” without the taxonomy inherent to dating websites that tends to lump people into categories so that matching technology can do the heavy lifting.As Mills tells us, the challenge facing the users of online dating sites is not so much in figuring out whether you like someone (people are already pretty good at doing that on their own), but simply in starting the conversation.(Neve Dating costs a month.) And to that point, Nerve has made it their mission to monitor activity on the site, and the team keeps a close eye on suspicious activity, flagging users for abnormal behavior, and booting them if necessary.In fact, Nerve recently flagged a user for setting up what looked to be a fake profile, and when they contacted the owner, they found that the profile was created by none other than Ok Cupid Co-founder Chris Coyne.
After spending eight years as president of everyone’s favorite satirical news source, The Onion, Sean Mills took over as the chief exec at Nerve, looking to bring the same brand loyalty and affinity people had for The Onion to Nerve’s community of sex-addicted readers.Having witnessed the success of The Onion’s dating site firsthand, which capitalizes on a more relaxed and humorous approach to online dating, Mills officially re-launched Nerve Dating in New York in December as an extension of the existing site.Because Nerve already had a loyal readership and fanbase (about 2 million monthly uniques), there was a readymade audience for Nerve Dating, making it easier, Mills says, to reach critical mass.It’s a tough nut to crack, but check them out at home here, and let us know what you think.
(Oh, and mobile apps are in the works.) Readers interested in testing out the site can get two free weeks on Nerve Dating by registering here.This seems to be evidence that, while people want their dating lives to be social, it’s all about discovering new people, they don’t want to be followed by their social graphs, people want to be anonymous.Though Mills is open to potentially integrating with Spotify, or Good Reads — sites that would enable people to share personal information without porting their entire social profiles.Nerve is also hoping to leverage the community its created around its lifestyle and culture publication, hosting live events for people to mingle and hang out, to facilitate yet another opportunity for users to move their online identities into the real world.