Abbreviations dating advertisements
The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.
On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.
Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies.
"[The] general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology.
It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do." In other words, selling products by appealing to the rational minds of customers (the main method used prior to Bernays) was much less effective than selling products based on the un-conscious desires that Bernays felt were the true motivators of human action.
Advertisement usually takes in the form of calligraphic signboards and inked papers.
A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.
including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.
Lost and found advertising on papyrus was common in ancient Greece and ancient Rome.